Ashtar Tours, a tour operator based in Jordan and specializing in bespoke Middle Eastern itineraries, commissioned me for a photographic revamp of their homeland’s destinations.

Having never visited Jordan until then, I noticed my perception of Petra and other popular local hotspots was based on overused online visuals, a common recurrence with heavily promoted destinations. This prompted me to plan an editorial-style photoshoot to elevate the client's visual identity with images that conveyed a sense of solo trip freedom: away from crowds, documenting day-to-day authenticity, always fueled by that peculiar feeling of excitement that only travel discoveries spark.