During the summer of 2022, I collaborated with VisitBergen — Norway’s second-largest city's tourist board — to add a new photographic perspective for social media and digital platforms, complementing their existing content. I had complete creative control and leveraged this freedom by adopting a shooting approach that blended fine art and documentary, prioritising colour and symmetry. The resulting images and photo essays resonated widely beyond the city’s borders and were featured by the main national tourism board and numerous Scandinavian online outlets.

The success of this initial project led to further collaborations with VisitBergen and its partners in the following years, each shoot documenting different cultural and natural attractions, within and beyond the city, spanning fjords, railways, neighbouring islands, local art and culinary experiences.