A few years back, Taiwan’s national tourist board commissioned me via their PR agency to refresh their image library for global marketing and promotional purposes. The project ran parallel to a major UK travel publication featuring the destination for their autumn print issue and a series of digital articles diving into the multifaceted Taiwanese culture.

The shoot took place over thirteen days in a rich itinerary touching on nature, cuisine, crafts, cityscapes, and everything in between. Sometimes, making a destination’s identity stand out photographically can be challenging. It wasn’t the case with Taiwan. The country gifted me with new sights, incredible dishes, urban corners, remarkable human kindness, and natural elegance day after day, leading to a series of photo stories of unmistakable origin.